Are you looking to start working in marketing, but you don’t have that much experience under your belt? Landing your first entry-level marketing job is key to jumpstarting your career, and if you know which jobs to look for, you’ll be able to get your foot in the door.
Many marketing jobs require years of experience and a solid network. If you’re newly graduated and don’t have many marketing jobs listed on your CV, you’re probably wondering how you can even compete against candidates with more experience.
Entry-level marketing jobs are nothing to be wary of. You’ll likely spend a couple of years learning and working under the guidance of someone else before you’re able to make the leap to a more senior position. If marketing is the field you want to be in, then this is the standard route for reaching your career goals.
Wondering which jobs will get you through the door? Keep reading to learn just how to land your first entry-level marketing job and what kind of job posts to look for.
How to Find an Entry-Level Marketing Job
When you begin your search, you’ll probably notice that there are tons of marketing jobs to wade through. So, how can you separate the relevant jobs from the ones that aren’t suitable for you?
You’ll want to focus on applying for marketing jobs that fit your interests, elevate your existing skills, and teach you new ones. The goal of any entry-level job is to teach you enough skills to move through the ranks and get a more suitable higher position. Therefore, it’s important that you choose your entry-level marketing job wisely.
Let’s look at a few key points that will help you find the right marketing job for you:
Focus on Your Interests
Before you even begin searching for entry-level marketing jobs, you should take the time to narrow down your areas of interest. Marketing is a broad field that includes a huge variety of different jobs, so by knowing where you want to focus, you’ll have an easier time searching for the right job and crafting a killer CV.
If you’re not sure which area to focus on, consider two factors: your skills and your interests. Knowing what you’re good at and what you want to do can help you narrow down your options and you may discover jobs you never considered before.
For example, if you’re good at writing and you’re interested in creating campaigns, you might consider being a content marketer or marketing writer. If communication is your forte and you’d like to learn more about branding and public image, consider looking for public relations jobs.
You’re applying to marketing jobs, so recruiters want to see your skills right away. You should be putting extra effort into marketing and even branding yourself as a candidate. Focus on creating a stellar portfolio, CV, and cover letter where you highlight your skills, achievements, and goals.
No employer wants to receive a dull run-of-the-mill CV with an outdated look. As a marketer, you need to constantly have your finger on the pulse, so make sure your CV demonstrates this. You should also be tailoring your recruitment material for the job you want.
If you’re looking for entry-level digital marketing jobs, you might choose to create an engaging digital portfolio and CV on a website so that you can send a link to recruiters.
On the other hand, if you’re looking to do some creative marketing, make sure your CV and cover letter look fantastic. Check out websites like Canva where you can create stunning graphic resumes that will impress any recruiter.
Set Realistic Expectations
Be honest with yourself. If you have a list of job requirements that you’re looking for in a position, be modest about it and understand that you’re not looking for your dream job just yet.
An entry-level position may not be glamorous or come with your ideal job title, but the whole point is to gain more skills and expand your network.
Set realistic expectations for yourself and for your job search so that you’re not let down or looking for a job that’s way above your skill level. Your list of job requirements should focus on one main thing: finding work that acts as a valuable learning experience.
Take Online Courses
During the course of your job search or when you’ve narrowed down which field you’d like to focus on, you may notice your skills aren’t up to par, even for an entry-level position.
In this case, don’t give up. You can take online courses to make yourself a better candidate. Some things you may not have learned in school, or maybe you simply want to sharpen a specific skill or hear a different perspective.
You can find quick marketing courses online on platforms like YouTube or LinkedIn. It’s worth putting in some time to get better acquainted with basic marketing principles and terms so that you can ace your job interview.
If you’re looking for more substantial online courses or a degree, check out University of the People’s tuition-free programs to see if there’s something that fits your interests. The university also offers a highly specialized certificate program in marketing that can give one’s career the right boost.
10 Common Entry-Level Marketing Jobs
When you’re browsing the job boards, keep an eye out for these job titles. Many of them are geared towards entry-level applicants in the marketing field, and for many of them, you may not even need a marketing degree to apply since other degrees and skills can be transferable.
1. Marketing Coordinator
In this position, you’ll be responsible for creating and implementing marketing plans and strategies. If you’re good with numbers, this can be your ideal role since you’ll need a good eye for research and analytics. Since you’ll probably be working with multiple departments and both junior- and senior-level marketing managers, you’ll learn a ton about the inner-workings of a company’s marketing strategy.
2. Communications Specialist
Love branding and have great writing skills to boot? A communications specialist role could be right for you. You’ll be responsible for your company’s messaging and you’ll get to work with all kinds of departments, both internally and externally, like public relations, advertising, media, and more. This job requires sharp verbal and written skills, so make sure your portfolio and cover letter reflect this.
3. Digital Marketing Assistant
This is a perfect entry-level digital marketing job. As a digital marketing assistant, you’ll be focused on helping with marketing on channels like your company’s blog, social channels, and other forms of content. You’ll need to be able to analyze results such as traffic, leads, funnels, and then create reports on these subjects and communicate them to the rest of the team.
4. Marketing Intern
Just because this position seems obvious doesn’t mean it should be overlooked. While it is a rather vague position, you stand to learn a lot since you’ll have access to experienced professionals in your field. If you’re not yet settled on which direction to go within marketing, doing a marketing internship can give you a good taster of different roles. You can be responsible for assisting in campaigns, helping with social media, creating presentations, doing research, and a lot more.
5. Junior Business Analyst
You’ll be working closely with senior marketing management and helping them create and analyze reports, monitor sales and overall performance, and closely watch systems. In this job, you’ll have to find and report trends and patterns and you’ll learn a lot more about the analytical side of marketing.
6. Social Media Specialist
If you’re already glued to all the various social channels, then you’d be a perfect fit for this role. As a social media specialist, you’ll work closely with the digital marketing team to plan and implement social campaigns and produce engaging content. As someone responsible for the voice of a brand, you’ll need to keep up-to-date on current social media trends, maintain a social calendar, and monitor your social accounts very closely.
7. Content Marketing Specialist
As a niche entry-level marketing job, recruiters are looking for someone with creative skills. You’ll be working with marketing teams to brainstorm, create, and publish compelling content on various channels. You’ll need to be able to identify what type of content is best suited for different scenarios, and then analyze results after content is published.
8. Email Marketing Specialist
There is so much to learn in the field of email marketing, and this role will give you hands-on experience that you can carry with you to all future marketing roles. As an email marketing specialist, you’ll be creating and implementing emails. You’ll be responsible for A/B testing, personalizing email campaigns, creating email lists, and analyzing the success of a campaign.
9. Paid Ads Manager
For this job, you’ll need to have a strong sense of budgeting and spending. As a paid ads manager, you’ll be responsible for creating ads that are posted on search engines and social media. Since these ads are paid for with a provided budget, you’ll have to constantly monitor and adjust them in order to get the most out of every ad dollar spent.
10. Partnership Marketer
Are you a people person? Then this job might be right for you. A partnership marketer’s role is to create and maintain strategic partnerships that can help grow a business’s bottom line. This can be anything from affiliate management to influencer marketing. You might find yourself regularly liaising with potential partners at industry events, so you’ll need strong communication skills for this job.
Finding an entry-level marketing job doesn’t need to be complicated. With the right game plan, a strong portfolio and CV, and by focusing on the skills you already have, you’ll be able to land a role that might one day lead you to your dream job.