This course continues where Entrepreneurship 1 ended and addresses entrepreneurship in international markets. The key success factors in creating a new internationally-oriented business venture will be examined from the perspective of the entrepreneur.

Learning Objectives and Outcomes:

By the end of this course students will be able to:

Engage in a marketing research process.

1. Assess entrepreneurial conditions of running a business locally and internationally.
2. Attract entrepreneurs through virtual sales development.
3. Apply effectuation and causation measures in business valuation.
4. Apply leadership skills of engagement, feedback, assessments and resilience in entrepreneurship.

Course Schedule and Topics

This course will cover the following topics in eight learning sessions, with one Unit per week. The Final Exam will take place during Week/Unit 9 (UoPeople time).

Week 1: Unit 1 – Introduction to Entrepreneurship

Week 2: Unit 2 – Marketing Research Process

Week 3: Unit 3 – Going Global

Week 4: Unit 4 – Franchising Your Business

Week 5: Unit 5 & Week 6: Unit 6 – Entrepreneurial Website: Branding, Evaluation and Virtual Sales

Week 7: Unit 7 – Building Entrepreneurship Community (including Joint Venture)

Week 8: Unit 8 – Human Resources Exercise in Entrepreneurship

Week 9: Unit 9 – Course Review and Final Exam

Learning Guide

The following is an outline of how this course will be conducted, with suggested best practices for students.

Unit 1: Introduction to Entrepreneurship

● Read the Learning Guide and Reading Assignments
● Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
● Complete and submit the Written Assignment
● Make entries to the Learning Journal
● Take the Self-Quiz

Unit 2: Marketing Research Process

● Peer assess Unit 1 Written Assignment
● Read the Learning Guide and Reading Assignments
● Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
● Complete and submit the Written Assignment
● Make entries to the Learning Journal
● Take the Self-Quiz

Unit 3: Going Global

● Peer assess Unit 2 Written Assignment
● Read the Learning Guide and Reading Assignments
● Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
● Complete and submit the Written Assignment
● Make entries to the Learning Journal
● Take the Self-Quiz

Unit 4: Franchising Your Business

● Peer assess Unit 3 Written Assignment
● Read the Learning Guide and Reading Assignments
● Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
● Make entries to the Learning Journal
● Take the Graded Quiz

Unit 5 & Unit 6: Entrepreneurial Website: Branding, Evaluation and Virtual Sales

● Read the Learning Guide and Reading Assignments
● Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
● Complete and submit the Written Assignment
● Make entries to the Learning Journal
● Take the Self-Quiz
● Take the Graded Quiz

Unit 7: Building Entrepreneurship Community (including Joint Venture)

● Peer assess Unit 5-6 Written Assignment
● Read the Learning Guide and Reading Assignments
● Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
● Make entries to the Learning Journal
● Take the Self-Quiz

Unit 8: Human Resources Exercise in Entrepreneurship

● Read the Learning Guide and Reading Assignments
● Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
● Make entries to the Learning Journal
● Read the Unit 9 Learning Guide carefully for instructions on the Final Exam
● Take the Review Quiz

Unit 9: Course Review and Final Exam

● Read the Learning Guide and take the Review Quiz, if you haven’t already done so
● Prepare for, take, and submit the Final Exam
● The Final Exam will take place during the Thursday and Sunday of Week/Unit 9 (UoPeople time); exact dates, times, and other details will be provided accordingly by your instructor