John Pfeffer

John Pfeffer is co-founder of Pfeffer Capital, a family holding group primarily focused on founding and building sizeable operating businesses, most recently the fast-growing European discount retail concept PrimaPrix, as well as making creative, concentrated, high-conviction investments.  

John is author of the widely read paper, “An (Institutional) Investor’s Take on Cryptoassets” and an active philanthropic supporter of Bitcoin development. He is also a Senior Adviser to Brazilian special situations fund manager Prisma Capital Ltda.  

In the 2000s, John was a Partner at private equity firm Kohlberg Kravis Roberts, based in Europe. Previously, he served as Chairman of the Executive Board of leading French IT systems integrator Groupe Allium S.A. and advised on turnarounds while with McKinsey in Europe and Latin America.  

The Pfeffer family’s philanthropy focuses on access to education globally and on a variety of cultural, social, and educational causes in their home country of Uruguay.