Professor Youssef Bissada

Professor Emeritus of Entrepreneurship and family business, INSEAD

Dr. Youssef Fouad (Joe) BISSADA is Professor Emeritus of Entrepreneurship and family business at INSEAD where he has been teaching for 44 years. He is also a founding partner of Bissada Management Simulations, a company specializing in the development of computerized teaching packages.


Professor Bissada holds an engineering degree from the University of Karlsruhe in Germany, MBAs from both INSEAD and the Harvard Business School and a Doctorat d’Etat es Sciences from the University of Aix-Marseille in France.


Professor Bissada’s publications and consultancy interests are in the fields of Management Education, International Project Management and Transfer of Technology.


Professor Bissada has specialized in the development of standard and made to order computerized pedagogical instruments (simulations) used in both educational institutes training programs, business schools, corporate universities and in-company. He has achieved world wide recognition in this field.


He has a wide international experience consulting and teaching with major companies and public and private institutions all around the world. During the last 10 years he has played a major role in the development of the Business School at the American University in Cairo. He accepted to hold the acting dean position for one year at the start of its turnraoud until a suitable successor was nominated. Professor Bissada is Egyptian born and a naturalized American citizen.