Mr. John Gerzema

BAV Consulting

John Gerzema is an internationally known social theorist on consumerism and its impact on growth, innovation and strategy. As Executive Chairman of BAV Consulting, he guides a global management consultancy with expertise in corporate, brand and marketing strategy. Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new customer interests and demands.


A best-selling author, Gerzema’s first book, The Brand Bubble predicted changes in consumer attitudes that preceded the financial crisis and was #3 on Amazon’s best business books of 2008 and best marketing books by Strategy + Business of 2009. His next book, Spend Shift with Pulitzer-Prize winner Michael D’Antonio explored consumerism after the Great Recession and was a Wall Street Journal Bestseller, a Washington Post best-seller and one of FAST COMPANY’S Best Business Books of 2010 and Book of the Week From The WEEK Magazine. It also won gold at the Axiom Business Book Awards.


Gerzema’s extensive research and writing has garnered praise from The Wall Street Journal, NPR, Huffington Post, Forbes, Financial Times, Harvard Business Review, USA Today and CBS Sunday Morning News. A highly sought after analyst on culture, trends and innovation, Gerzema writes the ‘Trend Watcher’ column for Inc. Magazine and ‘On Marketing’ for PSFK. He’s been published in management journals around the world and his article ‘The Trouble With Brands’ was named as one of ‘The Fifty Classic Management Articles’ by the Strategy & Business Editors.


Described as a “marketing guru” by Google, a “consumer expert’” by The New York Times and “brilliant presenter” by The Economist, Gerzema lectures at The Columbia and MIT/Sloan Schools of Business and is an in demand public speaker from Cannes and South By Southwest. Gerzema’s TED talk has been viewed by nearly a quarter of a million people. Prior to his consultancy activities, Gerzema co-founded Account Planning at Fallon before overseeing strategy for the Young & Rubicam Companies as a Global Chief Insights Officer.