Curriculum – Certificate in Marketing
Individual courses are the building blocks of each certificate program. Course requirements are structured to ensure that student study encompasses a broad range of topics and approaches, with an appropriate balance maintained to enhance career skills and knowledge.
The Marketing Certificate is a 9-credit program establishing that the student has mastered the basic fundamentals of marketing.
This course provides an introduction to the field of marketing where students develop a general understanding and appreciation of the factors and methods involved in marketing a variety of goods and services. Topics include consumer needs, segmentation, target marketing, positioning, pricing, distributing, and promoting goods and services. Emphasis is placed on the integration of marketing principles into an organized approach for decision-making.
This course serves as an introduction to internet-based business models (i.e., e-commerce) in organizations. The study of this field will assist students in recognizing opportunities and overcoming challenges in online business transactions. Topics include e-commerce management, use of information systems and integration with human resources, knowledge management strategies, e-marketing and relationships between the internet, government, and society.
This course provides the student with a comprehensive theoretical and practical foundation of knowledge regarding the forces (such as economic, social, psychological, and cultural factors) that shape the attitudes and behaviors of consumers of products and services.