Get Ready For Your College Courses
To best prepare for your future studies, please review the below preparation resources. We encourage you to use the time before starting your first term, to get a taste of the topics of your upcoming courses. There’s no better time to start than now! Good luck with your studies!
Learn Principles of Marketing
This course provides an introduction to the field of marketing with the intent to develop a general understanding and appreciation of the factors and methods involved in marketing a variety of goods and services. Topics include consumer needs, segmentation, target marketing, positioning, pricing, distributing and promoting goods and services. Emphasis is placed on the integration of marketing principles into an organized approach for decision-making.
- Tanner, J. & Raymond, M.A. (2010). Principles of Marketing 2.0. Lardbucket.org. Licensed under a Creative Commons by-nc-sa 3.0. Available at: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=50
Macroeconomics -BUS 1104 -Course Schedule and Topics:
This course will cover the following topics in eight learning sessions, with one Unit per week. The Final Exam will take place during Week/Unit 9 (UoPeople time).
Unit 1 Week 1– Introduction to the Course
Unit 2 Week 2– Strategy and Planning
Unit 3 Week 3– Consumer and Business Buying Behaviour
Unit 4 Week 4– Creating Developing and Managing Offerings
Unit 5 Week 5– Segmenting, Targeting, Positioning, Advertising and Integrated
Unit 6 Week 6- Marketing Channels and the Supply Chain as a Means of Creating
Value for Customers
Unit 7 Week 7- Public Relations, Sales Promotion and Professional Selling
Unit 8 Week 8– Customer Satisfaction, Loyalty, Empowerment and Price
Unit 9 Week 9- Course Summary, Review and Final Examination